What is No-Show?
A no-show occurs when a guest with a confirmed reservation fails to arrive at the hotel and does not cancel the booking.
No-shows are one of the most common revenue leaks in hotel operations. The room sits empty while other potential guests were turned away. Hotels typically manage no-show risk through cancellation policies, deposit requirements, and overbooking strategies.
Why No-Show matters
Every no-show is lost revenue that you cannot recover for that night. Tracking your no-show rate helps you set appropriate overbooking levels and cancellation policies. Most hotels see 5-10% no-show rates, which adds up to significant lost revenue annually.
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